Digital Dealer 21: A Huge Success
“Exceeding expectations” and “unbelievable” were the words used by top automotive dealers, technology vendors, and conference presenters, when…
News August 29Latest in: Press Releases
Maybe We’re Approaching This Whole Loyalty Thing Wrong?
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others…
News August 29
Hard Facts: Find the Right Fit with LinkedIn [VIDEO]
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is…
News August 29
A Unique Value Proposition to Rule Them All
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low…
News August 29
Car Dealers Find New F&I Profit Center with Spireon SkyLink
Spireon Inc., the leading provider of GPS-based vehicle telematics and Business Intelligence solutions with over 3 million active…
News August 25
Part I: The Naked Truth Exposed
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of…
News August 25
Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of…
News August 25
There Are Auctions, and There Are AUCTIONS!
My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one…
News August 25
Store Turns Pokemon Go Players Into Vehicle Buyers
Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time.…
News August 25
Commercial Trucks – A Well-Kept Secret
Most new vehicle dealerships have a robust marketing plan that commonly exceeds their co-op matching from their manufacturer.…
News August 24
