Bark If You Like SUVs
With so many people bringing their dogs along for the ride, the canine crowd factors into car shopping,…
News September 1Latest in: Press Releases
My New Car Buying Experience
I was excited about buying a nice new car, but like many of your clients, I was dreading…
News September 1
Volkswagen Diesel Car Drivers Choosing Buybacks Over Fix-its
To date, according to Automotive News, almost half of 475,000 owners and lessees of Volkswagen AG diesel cars…
News September 1
Automotive Technology Accelerates Beyond the Curve
For decades, the automotive industry was a technological backwater full of missed opportunities. Now, automakers worldwide are responding…
News September 1
Protect Your Automotive Industry Intellectual Property or Else
With an increasingly competitive marketplace challenging traditional business models, protecting intellectual property in the automotive industry has never…
News September 1
Stay out of the Trash by Training Your Customers
When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking…
News September 1
Work On Yourself Wednesday : Is Everyone Singing The Same Song? [VIDEO]
Are all your teammates in alignment with where you want to go?
News August 31
Why Your Dealership Marketing Should Be Dominating
In every industry, there is endless data to collect and apply to sales and marketing, all in the…
News August 31
You Might Consider Becoming the Amazon in Your Area… And Fast!
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a…
News August 31
Is Good Content Really Worth the Effort?
All too often, a company gets intrigued with content marketing and decides to give it a try. But…
News August 31
