Pre-Owned Success Demands a Data-Driven Mentality
Certified pre-owned (CPO) vehicles continue to be big moneymakers for dealers. As reported in Manheim’s recent 2016 Used…
News November 14Latest in: Press Releases
The Best Used Car Inventory is in Your Service Drive
Wholesale auctions, incoming trades on your lot, “we buy cars” operations, and other franchised and independent dealers are…
News November 14
Stop Wasting Clicks. Start Linking Right.
I often wonder why certain dealers in our industry spend thousands and thousands of dollars driving traffic to…
News November 14
8 Right-Now Actions to Improve Your Online Reputation
Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way…
News November 14
Ring – Delete – Repeat
How many times per day do you decline to answer your phone because you don’t know who is…
News November 14
Multi-Touch Attribution in a Nutshell [VIDEO]
Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
News November 11
All Signs Point to Strong Focus on CPO Strategies at Used Car Week
Given that certified pre-owned vehicle sales will increase 25% next year, dealers who focus on CPO merchandising and…
News November 11
In-Vehicle Technology, Safeguards, & Dealership Opportunities
Just about everything we buy now has some sort of smart technology—and as soon as new products are…
News November 10
ADESA Announces New General Manager for ADESA Kansas City
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin Rhoads has been promoted…
News November 10
Ready or Not, Here Comes Virtual Reality Auto Marketing!
Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual…
News November 10
