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Latest in: Press Releases

Pearl Technology Launches Unique Mobile Device Proximity Marketing Platform for Auto Dealers

Pearl Technology Holdings, LLC, (Pearl) today announced the launch of Pearl Proximity, LLC, a new platform that allows…

News November 29

Using Marketing to Hire an Engaged Staff

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has…

News November 29

Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy…

News November 29

Rule of 7: How Social Media Crushes Old School Marketing

It’s been proven over and over that the more positive contact you have with customers and prospects, the…

News November 29

Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.…

News November 29

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

You already know your customers are online learning about the products and services they’re considering.  And you’re probably…

News November 29

Recalls: Let’s Show a United Front in Solving this Problem

While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety…

News November 23

This Week in Social Media News: Week of November 21, 2016

Facebook had reportedly been having some issues with the metrics it provided, so they have released several updates…

News November 22

Car-Shopping Activity During Cyber Monday

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what…

News November 22

For Loyalty, All You Need Is Love

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in…

News November 22