Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
News February 1Latest in: Press Releases
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and…
News February 1
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships.…
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When Your Management Isn’t
When you look at the picture above, what do you see? If you’re like many people, you might…
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How to Effectively Apply Consequences
In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair,…
News February 1
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
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How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
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Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
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Interview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager…
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4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
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