Mid-Year Review: Enhancing Your Dealership’s Marketing Strategy for 2024
As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining…
News July 15Latest in: Marketing
The Car Market Crash Hype
The automotive news feed is completely saturated with fear mongering about what might happen for the rest of…
News July 10
Survey: Generational Differences in Research, Shopping for Auto F&I Products
A leading provider of finance and insurance (F&I) programs and services has published a new survey to better…
News July 8
Deal or No Deal? The Ongoing Struggle with Internet Leads in Car Sales
Let’s talk leads, specifically inbound internet leads. What makes them challenging and how do you overcome those challenges…
News June 24
May New-Vehicle Sales Price Continue to Trend Lower, Down Nearly 1%: Kelley Blue Book
New-vehicle prices continued an eight-month streak of being lower than the month before, aided by high incentives. According…
News June 14
How to Use Video to Merchandise CPO Vehicles
The average price for a new vehicle in March 2024 was $47,218 according to Kelley Blue Book. Combined…
News June 13
Experian: Captives Account for Largest New Vehicle Market Share Since 2010
With consumers increasingly returning to dealerships looking to ride away in a new vehicle, financing is reaching levels…
News June 10
May New Car Sales Projected to Rise Nearly 3% from Last May: J.D. Power
Total new-vehicle sales for May 2024, including retail and non-retail transactions, are projected to reach 1,446,800 units, a…
News May 24
Inventory Continues to Increase at Auto Dealerships
As dealerships get ready for a big Memorial Day Weekend, they have plenty of cars on the lot…
News May 22
EV New Vehicle Price Remains Virtual Unchanged in April
Kelly Blue Book’s (KBB) estimates for electric vehicles (EV) sales forecast no marginal difference in April from the…
News May 20
