An Effective Social Media Presence Takes More than Simply Posting Content
Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s…
News August 23Latest in: Marketing
The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see…
News August 22
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes…
News August 21
Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are…
News August 20
How Can I Personally Sell Cars Using Facebook?
Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably…
News August 20
Think SEO is Just for Your Automotive Website? Think Again.
Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because…
News August 20
Witt’s Wise Words: Managing Your Sales Team
Should you focus more on your top producers, or help build up your lower producers? ELEAD1ONE Partner Bill…
News August 20
#Freebie Fridays: Email Is Not Dead
The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email…
News August 17
Why QR Codes Failed: A Conversation of Relevance
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes …
News August 17
Auto Subscriptions: Winning the Present While Preparing for the Future
There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major…
News August 17
