Is the Pre-Qualification Game Losing You Sales?
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to…
News September 19Latest in: Marketing
Three Merchandising Best Practices to Maximize Inventory Turn
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently.…
News September 18
Hard Facts: How to Collect Customer Feedback & Why You SHOULD!
While criticism is often hard to hear, when it comes to our businesses or our work– customer feedback…
News September 17
Sometimes You Have to Lose to Win
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He…
News September 17
Own Your Market
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video…
News September 14
#FreebieFriday: Make Sure That You’re Checked In
ELEAD1ONE partner Bill Wittenmyer shares the importance of being “checked-in” at work and not “checked-out,” in this video…
News September 14
Icon Responsibly
When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop…
News September 13
Facebook Gets Rid of Reviews and Changes to Recommendations
5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a…
News September 13
Keeping Your Physical Store Relevant in a Digital World
Digital retailing: we know it is coming. The point missed by most in our industry, though, is that…
News September 13
Are You Training Customers to Blackmail You for Service?
If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to…
News September 12
