How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced…
News October 5Latest in: Marketing
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
News October 5
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more…
News October 5
SEO Through the Years: How the Importance of Backlinks Has Changed
Most of you know that backlinks matter for SEO, but do you know why? If you’re new to…
News October 4
To Trade or Not to Trade?
AutoLoop VP, Front End Solutions Russ Beckenstein explains the importance of acquiring a customer’s trade-in in this video…
News October 4
Think Tank: Google Store Visits Tracking – How To Know If Your Marketing Is Working
Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re…
News October 3
Two Buzz-Worthy Terms You Need to Know Today
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML)…
News October 1
Your Conference Roadmap: DD25 Highlights
Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation –…
News October 1
Think Tank: Google & Facebook Updates YOU NEED TO BE READY FOR!
The platforms we utilize most as advertisers are changing— some for the worst, and others for the better.…
News September 28
The 80/20 Rule
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing &…
News September 28
