Sometimes You Have to Lose to Win
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He…
News September 17Latest in: Marketing
Own Your Market
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video…
News September 14
#FreebieFriday: Make Sure That You’re Checked In
ELEAD1ONE partner Bill Wittenmyer shares the importance of being “checked-in” at work and not “checked-out,” in this video…
News September 14
Icon Responsibly
When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop…
News September 13
Facebook Gets Rid of Reviews and Changes to Recommendations
5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a…
News September 13
Keeping Your Physical Store Relevant in a Digital World
Digital retailing: we know it is coming. The point missed by most in our industry, though, is that…
News September 13
Are You Training Customers to Blackmail You for Service?
If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to…
News September 12
Dealers, Don’t Be Fooled: Preferred Vendor Programs Do More Harm Than Good
As any automotive dealer knows, perfecting a digital advertising strategy can be a challenge. To add insult to…
News September 11
Turn Rate: Is Your Inventory Invisible?
Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s…
News September 10
Witt’s Wise Words: Digital Retailing
ELEAD1ONE Partner Bill Wittenmyer advises dealerships to give consumers the option to start the car buying process online…
News September 10
