April Auto Sales to Sustain Spring Volume Push: S&P Global Mobility
New light vehicle sales volume will hit 1.34 million units in April, according to the latest S&P Global…
News May 1Latest in: Marketing
Take the Wheel, Gen Z: What Drives the Newest Generation to Engage with Auto Brands
As the automotive industry faces a delicate balance of ensuring short-term profitability while remaining focused on long-term growth…
News April 24
NADA Details Where 2023 Advertising Dollars Were Spent
Auto industry advertising dollars continued to rebound from the pandemic in 2023, according to the National Association of…
News April 24
Navigating the Intersection of AI Literacy and Emotional Intelligence: Elevating the Customer Experience in Dealerships
Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This…
News April 22
Using Customer Testimonial Videos as Social Proof
Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for…
News April 15
Gen Z & the Automotive Industry: Marketing Insights
For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them.…
News April 12
NFC Clip Digitizes a Vehicle’s Glove Box
This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims…
News April 11
Honda Sweeps KBB’s Consumer Choice Awards
As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least…
News March 28
The Ultimate Guide to Content Marketing for Auto Dealers
Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to…
News March 13
Toyota Tops Kelley’s Best Resale Value List
Kelley Blue Book recently announces the 2024 model-year brand, category and top 10 winners of its annual Best…
News March 12
