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Latest in: Marketing

AI AI literacy Artificial Intelligence Auto Dealerships Customer Experience emotional intelligence Lois Burak
Artificiel Intelligence AI Customer Experience

Navigating the Intersection of AI Literacy and Emotional Intelligence: Elevating the Customer Experience in Dealerships

Unless you’ve been under a rock, I’m sure you’re aware of the AI-powered data platforms available today. This…

News April 22
Auto Dealerships BrightLocal customer testimonial videos Digital Advertising Jason Ezell SEO Social Media social media influencers

Using Customer Testimonial Videos as Social Proof

Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for…

News April 15
Auto Dealerships brand loyalty car brands car-buying process CDK Global Gen Z Generation Z online research Phone Sales Social Media social media messaging texting
Gen Z Buyers Digital Dealer

Gen Z & the Automotive Industry: Marketing Insights

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them.…

News April 12
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NFC Car Clip RealTime Feedback

NFC Clip Digitizes a Vehicle’s Glove Box

This article first was published on RFIDJoiurnal.com Technology company RealTime Feedback has released an NFC-based system that aims…

News April 11
2024 Consumer Choice Awards Best Overall Brand Award Best Value Brand Award Buick Cox Automotive Dodge Ram electric vehicle Honda Kelley Blue Book Lexus Luxury Mercedes-Benz non-luxury brand vehicles Porsche Ram Tesla Vanessa Ton
Honda Kelley Blue Book 2024 Consumer Choice Awards

Honda Sweeps KBB’s Consumer Choice Awards

As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least…

News March 28
Audience segmentation Auto Dealerships Content marketing Demographics Search Engine Optimization Social Media Video Content

The Ultimate Guide to Content Marketing for Auto Dealers

Content marketing is a strategic marketing approach focused on offering content that is so valuable and helpful to…

News March 13
Best Resale Value Chevrolet Corvette depreciation electric vehicle Ford Bronco Ford Maverick Kelley Blue Book Lexus Mercedes-Benz G-Class Porsche 718 Cayman Rheia Szymczyk Rivian Toyota Toyota 4Runner Toyota GR Supra Toyota Prius Toyota Tacoma Toyota Tundra
Kelley Blue Book Toyota

Toyota Tops Kelley’s Best Resale Value List

Kelley Blue Book recently announces the 2024 model-year brand, category and top 10 winners of its annual Best…

News March 12
28th annual Automotive Loyalty Awards General Motors Joe LaFeir Lincoln Nautilus S&P Global Mobility Tesla Vince Palomarez
Lincoln Nautilus 28th annual Automotive Loyalty Awards S&P Global Mobility,

GM, Tesla Headline S&P’s 28th Automotive Loyalty Awards

Owners of General Motors and Tesla are loyal to their vehicles. At least according to S&P Global Mobility,…

News March 4
Aaron Baldwin Auto Dealerships automotiveMastermind Chief Product Officer customer data Dealer Principals Electrical Vehicle General Managers S&P Global Mobility SBX Spotlight Turn
Ujj Nath myKaarma,

Spotlight on….. automotiveMastermind

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer…

News March 1
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TikTok Auto Dealerships Sales

4 Effective TikTok Strategies for Dealerships

In today’s competitive market, car dealerships search for effective ways to capture attention. Many dealerships focus on advertising…

News February 28