Are You Chasing Leads? Or Are You Pursuing Active Buyers?
Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has…
News November 20Latest in: Marketing
A Shift in Focus: Leaning on Used Car Departments and Fixed Ops in Automotive
Used car prices are lower than they’ve been in years. Back in 2020, limited inventory supply couldn’t meet…
News November 19
A Dealer’s Guide to Connected TV and Streaming
After four tough years, the automotive market is finally finding a better balance between demand and supply. At…
News November 14
Click. Buy. Drive. The Hybrid Car Buying Experience Customers Want in 2025
Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control…
News November 13
Unlocking the Power of Video for Auto Dealers: Adapting to Generational Differences in the Automotive Shopping Journey
In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and…
News November 12
The Best Test Drive Videos for Car Shoppers
One of the best ways to engage active car shoppers is through test drive videos that replicate the…
News November 11
How Dealership Website Issues Impact In-Person Sales
The consumer car-buying journey has evolved, and dealerships need to evolve with it. Today, 69 percent of shoppers…
News October 17
From Homes to Cars Transferring Real Estate Success to Auto Dealerships
Automotive dealerships and real estate agencies face unique challenges but share common goals in adapting to changing market…
News October 16
Unlocking Top-Tier Customer Service in the Automotive World
In the competitive auto market, the impact of high-level customer service on brand strength and customer retention is…
News October 3
Strategies for Mastering Dealership Digital Marketing
According to recent studies, approximately 76 percent of car buyers conducted most of their research online before ever…
News September 26
