Digital Darwinism: What Dealers Can do to Market at the Speed of Life
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in…
News March 6Latest in: Marketing
How Many CTAs Should a Dealer Have On Their Website?
fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.
News March 5
Fundamental Attribution Error for Car Shopping
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors…
News March 5
Witt’s Wise Words: Digital Retailing
Bill Wittenmyer shares his thought on digital retailing in the retail automotive industry in this week’s episode of…
News March 4
What Is Your F&I Team Obsessed About?
When you hear about someone being obsessed about something, at first you may perceive it as a negative…
News March 1
What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is…
News March 1
Where Are the Cost Savings?
Organizations frequently embark on various cost reduction initiatives across their enterprises. Some organizations have purchasing departments and their…
News March 1
Boost Website Rankings
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value.…
News March 1
Media Report: Who Why What When Where!
Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers…
News March 1
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune…
News March 1
