Latest in: Marketing

Freebie Fridays: How to Maximize Your CPO Programs

In this episode of Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares tips on how dealers…

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for…

Digital Retailing: Don’t Forget About the Dealership!

Just about every technology company in the automotive space is working hard to produce pieces of the digital…

Taking on Tesla: Key Brand Insights to Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in…

5 Tips on Giving the Next Generation the Buying Experience They Want

If it seems like you’re hearing a lot of “focus on improving the customer experience” these days, there’s…

Hard Facts: Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…

How to Use Google Analytics to Better Inspect Your Paid Search Performance and Improve Your Digital Marketing ROI

Are You Missing Out on a Large Population of Customers?

Se Habla español? Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple…

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation…

Witt’s Wise Words: Aim High But Shoot Higher

Bill Wittenmyer shares why success in automotive depends on aiming high but shooting higher in this episode of…