Demystifying the Myths: The Realities of Vehicle Markdowns in the Auto Industry
The practice of markdowns has long been a cornerstone of retail strategy across various industries, and the auto…
News August 6Latest in: Marketing
Dealer Magazine: How to Leverage the Power of Video to Immediately Increase Engagements, Conversions, Volume & Gross in Automotive Sales
Editor’s Note: This article was originally published in the July/August edition of Dealer magazine In the competitive world…
News July 31
Mid-Year Review: Enhancing Your Dealership’s Marketing Strategy for 2024
As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining…
News July 15
The Car Market Crash Hype
The automotive news feed is completely saturated with fear mongering about what might happen for the rest of…
News July 10
Survey: Generational Differences in Research, Shopping for Auto F&I Products
A leading provider of finance and insurance (F&I) programs and services has published a new survey to better…
News July 8
Deal or No Deal? The Ongoing Struggle with Internet Leads in Car Sales
Let’s talk leads, specifically inbound internet leads. What makes them challenging and how do you overcome those challenges…
News June 24
May New-Vehicle Sales Price Continue to Trend Lower, Down Nearly 1%: Kelley Blue Book
New-vehicle prices continued an eight-month streak of being lower than the month before, aided by high incentives. According…
News June 14
How to Use Video to Merchandise CPO Vehicles
The average price for a new vehicle in March 2024 was $47,218 according to Kelley Blue Book. Combined…
News June 13
Experian: Captives Account for Largest New Vehicle Market Share Since 2010
With consumers increasingly returning to dealerships looking to ride away in a new vehicle, financing is reaching levels…
News June 10
May New Car Sales Projected to Rise Nearly 3% from Last May: J.D. Power
Total new-vehicle sales for May 2024, including retail and non-retail transactions, are projected to reach 1,446,800 units, a…
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