What to Expect in the AI Revolution Happening in Car Dealerships | 2024 Digital Dealer Year in Review
As we come to the end of 2024, digitaldealer.com asked for the experts who contributed their knowledge to…
News December 26Latest in: Marketing
10 Ways Your Dealership Marketing Efficiency with ChatGPT & Generative AI
As we approach almost two years since the release of ChatGPT, the focus has shifted from knowing what…
News December 19
How AI is Transforming the Automotive Industry
The automotive industry is at a turning point. Long-dominant carmakers in Europe and America now face tough competition…
News December 16
Are You Chasing Leads? Or Are You Pursuing Active Buyers?
Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has…
News November 20
A Shift in Focus: Leaning on Used Car Departments and Fixed Ops in Automotive
Used car prices are lower than they’ve been in years. Back in 2020, limited inventory supply couldn’t meet…
News November 19
A Dealer’s Guide to Connected TV and Streaming
After four tough years, the automotive market is finally finding a better balance between demand and supply. At…
News November 14
Click. Buy. Drive. The Hybrid Car Buying Experience Customers Want in 2025
Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control…
News November 13
Unlocking the Power of Video for Auto Dealers: Adapting to Generational Differences in the Automotive Shopping Journey
In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and…
News November 12
The Best Test Drive Videos for Car Shoppers
One of the best ways to engage active car shoppers is through test drive videos that replicate the…
News November 11
How Dealership Website Issues Impact In-Person Sales
The consumer car-buying journey has evolved, and dealerships need to evolve with it. Today, 69 percent of shoppers…
News October 17
