Social Media Transformation Part 1
CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize…
News April 9Latest in: Marketing
The Single Most Important Digital Retail Metric Is Also The Most Ignored
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a…
News April 8
Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d…
News April 6
The Death of the Gimmick
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget…
News April 5
Capturing Consumers in the Micro Moment: A Guide for Automotive Dealers
Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery…
News April 5
Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s…
News April 5
Winning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last…
News April 5
The Key to Spending Your Advertising Budget More Efficiently: Create a Versatile Portfolio
By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In…
News April 5
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace,…
News April 5
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and…
News April 5
