Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale…
News April 2Latest in: Marketing
How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what…
News April 2
Spring Market Officially Arrives
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 2
Witt’s Wise Words: Rethinking Your Vehicle Subscription Service
VP of Sales CDK Global Bill Wittenmyer shares a tip on how dealers should be evaluating a vehicle…
News April 1
The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales…
News April 1
Make That Incoming Call Your Next Sale
As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in…
News March 29
The Bird Is the Word
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done…
News March 29
Three Keys to Changes in Google’s Algorithm
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up…
News March 29
The 4 Laws of Influential Conversations
We are in the Age of the Consumer, and it takes more than a good price and a…
News March 28
A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to…
News March 28
