How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how…
News April 3Latest in: Marketing
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce.…
News April 3
A Blueprint to Creating a Successful Video Email Strategy
By Mike DeLong, VP of Dealer Services, Covideo Lights…Camera…Action! There is no doubt that video has become increasingly…
News April 2
Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale…
News April 2
How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what…
News April 2
Spring Market Officially Arrives
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 2
Witt’s Wise Words: Rethinking Your Vehicle Subscription Service
VP of Sales CDK Global Bill Wittenmyer shares a tip on how dealers should be evaluating a vehicle…
News April 1
The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales…
News April 1
Make That Incoming Call Your Next Sale
As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in…
News March 29
The Bird Is the Word
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done…
News March 29
