7 Tips for Optimizing Email Marketing Automation for Dealers
With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email…
News April 17Latest in: Marketing
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What…
News April 17
Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 16
Busting Data Myths About Online Shopping Behavior
By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer…
News April 15
Common Testimonial Video Mistakes – How to Make Testimonials
Testimonial videos are the most cost effective way to not only work video into your marketing strategy,…
News April 15
Social Media Transformation: Part 2
CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize…
News April 12
Profit By Action Quick Tip: Google Research on After Sales Searches
Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy…
News April 12
Freebie Friday: Three Most Important Traits in Salespeople
In this Freebie Friday, VP Sales CDK Global Bill Wittenmyer shares the three most important traits that…
News April 12
BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS DECLINE IN MARCH
Index Continues To Lose Momentum But Expects Quick Jolt from April Spring Season LAWRENCEVILLE, GA (April 9, 2019)…
News April 11
First Time vs. Repeat Buyer: the True Path to Profitability
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying…
News April 11
