Profit By Action Quick Tip: Google Research on After Sales Searches
Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy…
News April 12Latest in: Marketing
Freebie Friday: Three Most Important Traits in Salespeople
In this Freebie Friday, VP Sales CDK Global Bill Wittenmyer shares the three most important traits that…
News April 12
BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS DECLINE IN MARCH
Index Continues To Lose Momentum But Expects Quick Jolt from April Spring Season LAWRENCEVILLE, GA (April 9, 2019)…
News April 11
First Time vs. Repeat Buyer: the True Path to Profitability
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying…
News April 11
Social Media Transformation Part 1
CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize…
News April 9
The Single Most Important Digital Retail Metric Is Also The Most Ignored
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a…
News April 8
Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d…
News April 6
The Death of the Gimmick
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget…
News April 5
Capturing Consumers in the Micro Moment: A Guide for Automotive Dealers
Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery…
News April 5
Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s…
News April 5
