Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d…
News April 6Latest in: Marketing
The Death of the Gimmick
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget…
News April 5
Capturing Consumers in the Micro Moment: A Guide for Automotive Dealers
Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery…
News April 5
Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s…
News April 5
Winning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last…
News April 5
The Key to Spending Your Advertising Budget More Efficiently: Create a Versatile Portfolio
By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In…
News April 5
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace,…
News April 5
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and…
News April 5
Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on…
News April 5
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
News April 5
