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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Main Featured

The Most Important Part of Your Marketing Strategy – Creative

 Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or…

News April 22
Main Featured

Freebie Friday: How to Combat Flat Vehicle Sales

 Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can…

News April 19
Main Featured

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The…

News April 19
Main Featured

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet…

News April 19

Profit By Action Quick Tip: Prospecting

 Sales people are not order takers. It is your responsibility to understand that your sales process starts…

News April 19
Main Featured

It’s All About Timing: Effective Service Customer Communication

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately,…

News April 18
Main Featured

Is Your Website Optimized for Mobile?

 In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.

News April 18

Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts

The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps…

News April 17
Eric Wills

7 Tips for Optimizing Email Marketing Automation for Dealers

With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email…

News April 17
Main Featured

To Script or Not to Script? That Is the Question

When making videos for your dealership, it can be easy to get so caught up in the “What…

News April 17
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Rob Cochran to Tackle Direct Sales and AI Policies in 2026

Automotive News | Car, EV & Dealership News - Automotive News
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Volvo Dealers Seek Value and Quality for EX60 After EV Issues

Automotive News | Car, EV & Dealership News - Automotive News