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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Managing the Phone Conversation

Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their…

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Is your Web Site Giving Car Shoppers What They are Looking For?

When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You…

News January 1

The Colonization of Retail

The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means…

News January 1