Selling Cars in the Post-Control World
The battle is over. The customer now controls the car-buying process, and it is up to the dealer…
News April 10Latest in: Marketing
Driving Better Closing Results: Experts share their closing secrets
The close is the ultimate measurement of the effectiveness of a sales process. Retailers around the world go…
News April 1Advertising: 10 Best Reads for 2010
Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who…
News April 1It’s a Performance – Make Sure Everyone Knows Their Roles
For dealers, your store often tells the story of your life. This is especially true for those second-…
News April 1Matthew Belk, BetterCarPeople.com ??? 8th Digital Dealer Conference Speaker
Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th…
News March 31MediaTrac???s LoyaltyTrac Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency
San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer…
News March 15Maritz Research Findings: Cash for Clunkers Created Significantly More Incremental Automobile Sales Than Previously Reported
Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future
News March 9Mercedes-Benz Financial expands mobile platform to include smartphones
Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and…
News March 5NABD Announces Agenda For National BHPH Conference May 11-13, 2010
Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for…
News March 2The Cruel Mistress of Social Media
It wasn’t very long ago that the social networking sites of today were being hailed as a virtually…
News March 1Press Releases
