An E-Marketing Update
It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In…
News June 10Latest in: Marketing
ASP vs. In-House Servers: Which DMS Model is Best?
The time has come. Your dealership’s DMS contract with a large, expensive legacy provider is ending. Your search…
News June 10Five Must Do’s to Reel Customers In
As the tools needed to compete for Internet sales proliferate, it’s become more difficult for dealers to assess…
News June 10Mastering the Internet Sales Process
Are you completely buttoned down in your sales processes to manage the 12 key steps in Internet sales?…
News June 10
Bruce Qvale, Qvale Auto Group
You hear the name Bruce Qvale (pronounced kevallee) and probably think it sounds familiar. That’s because it is,…
News June 1
Corina Diehl, Diehl Auto Group
Corina Diehl has been a dealer for three years, owner of the Diehl Auto Group in Butler, PA,…
News April 10Take Video Off the ‘To Do’ List
For many dealers the message is becoming clear that it’s time to get video off the “to do”…
News April 10Selling Cars in the Post-Control World
The battle is over. The customer now controls the car-buying process, and it is up to the dealer…
News April 10Driving Better Closing Results: Experts share their closing secrets
The close is the ultimate measurement of the effectiveness of a sales process. Retailers around the world go…
News April 1Advertising: 10 Best Reads for 2010
Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who…
News April 1
