Bruce Qvale, Qvale Auto Group
You hear the name Bruce Qvale (pronounced kevallee) and probably think it sounds familiar. That’s because it is,…
News June 1Latest in: Marketing
Corina Diehl, Diehl Auto Group
Corina Diehl has been a dealer for three years, owner of the Diehl Auto Group in Butler, PA,…
News April 10Take Video Off the ‘To Do’ List
For many dealers the message is becoming clear that it’s time to get video off the “to do”…
News April 10Selling Cars in the Post-Control World
The battle is over. The customer now controls the car-buying process, and it is up to the dealer…
News April 10Driving Better Closing Results: Experts share their closing secrets
The close is the ultimate measurement of the effectiveness of a sales process. Retailers around the world go…
News April 1Advertising: 10 Best Reads for 2010
Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who…
News April 1It’s a Performance – Make Sure Everyone Knows Their Roles
For dealers, your store often tells the story of your life. This is especially true for those second-…
News April 1Matthew Belk, BetterCarPeople.com ??? 8th Digital Dealer Conference Speaker
Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th…
News March 31MediaTrac???s LoyaltyTrac Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency
San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer…
News March 15Maritz Research Findings: Cash for Clunkers Created Significantly More Incremental Automobile Sales Than Previously Reported
Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future
News March 9
