Dynamic Heat Sheet Automation
One of the first tasks that I had in a dealership was typing the daily heat sheet. The…
News October 1Latest in: Marketing
Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…
News October 1Smart Advertising for the Political Season
Are you as amazed as I am that the year is almost over? The good news is you…
News September 1Structure and People: The Key to Executing a Great Process
If process is the foundation of superior Internet sales performance, then structure and people are what leverage that…
News September 1Every Month Should Be a Record
While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on…
News September 1Moving from the Physical to the Virtual Sales Space
In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s…
News September 1‘Kick Butt & Take Names’ Marketing
Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at…
News August 1The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
News August 1The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1
