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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Dynamic Heat Sheet Automation

One of the first tasks that I had in a dealership was typing the daily heat sheet. The…

News October 1

Mike Reichenbach, Ford Lincoln Mercury

Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…

News October 1

Smart Advertising for the Political Season

Are you as amazed as I am that the year is almost over? The good news is you…

News September 1

Structure and People: The Key to Executing a Great Process

If process is the foundation of superior Internet sales performance, then structure and people are what leverage that…

News September 1

Every Month Should Be a Record

While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on…

News September 1

Moving from the Physical to the Virtual Sales Space

In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s…

News September 1

‘Kick Butt & Take Names’ Marketing

Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at…

News August 1

The Power of the Word

What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…

News August 1

Would You Be a Fan of Your Dealership on Facebook?

While there has been much written about every business’s need to dive head first into social media –…

News August 1

The Battle for the Right Lead Mix

I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…

News August 1
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Ram to Enter SUV Market in 2028

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Michigan Supreme Court to Decide on Stellantis Contracts

Automotive News | Car, EV & Dealership News - Automotive News
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