Todd Crossley, Gary Crossley Ford
Despite the challenging economy, Gary Crossley Ford in Kansas City, MO implemented a strategy that dramatically increased their…
News December 1Latest in: Marketing
There’s No Room for Sea Lawyers in the Automotive Industry
As some of you may know, I served in the United States Marine Corps back in the 1980s.…
News November 1The 10-Minute Dealership: Building the Organization
The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price…
News November 1Business Development is for Sales Reps too!
Cross training and team building are critical Are your business development and Internet sales teams integrated with your…
News November 1Get Focused on More Effective Advertising
As we head into the holiday season, this is the perfect time to get focused on creating a…
News November 1Translate Customer Buying Motivations into Scheduled Appointments and Sales
With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured…
News November 1Social Networking: The Gift of Friendship?
Close your eyes. Right now. Close your eyes. Okay, open them. I just realized you wouldn’t be able…
News November 1The ABCs of Common-Sense Advertising
‘Tiny’ wrote me a great letter recently on the ABCs of common sense advertising. ‘Tiny’ is a lawyer-turned-car…
News October 1Get Rid of the Scripts – Master Communications
Business development seems to have many perceptions of its functionality. From my experience, Business development is more than…
News October 1The Challenge of Scale, Span and Shift
Today’s progressive auto dealer faces three difficult challenges: limited scale, broad span and significant marketplace shift. How he…
News October 1
