Interview with John Eagle, John Eagle Dealerships
John Eagle is a member of the PhD club – “Papa had a dealership.” He’s been in the…
News February 1Latest in: Marketing
Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…
News January 1410 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14
Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now,…
News January 1Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29Tips for Used Vehicle Department Advertising
As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after…
News December 29A Fresh Look at Internet Leads
My first GSM told me that customers would tell me how to sell them – I just had…
News December 29
