Advertising Opportunities for 2011
A little secret. For almost 20 years, some of America’s best dealers have been writing these advertising columns,…
News February 14Latest in: Marketing
Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen
Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…
News February 1
Interview with John Eagle, John Eagle Dealerships
John Eagle is a member of the PhD club – “Papa had a dealership.” He’s been in the…
News February 1Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…
News January 1410 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14
Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now,…
News January 1Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29
