Make it your Year
How it happened so quickly I don’t know, but it’s time again to reflect and make necessary changes…
News February 14Latest in: Marketing
Diligent Follow Up
The first word or attribute that comes to mind with “follow up” is tenacity, because to be successful…
News February 14Advertising Opportunities for 2011
A little secret. For almost 20 years, some of America’s best dealers have been writing these advertising columns,…
News February 14
Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen
Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…
News February 1
Interview with John Eagle, John Eagle Dealerships
John Eagle is a member of the PhD club – “Papa had a dealership.” He’s been in the…
News February 1Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…
News January 1410 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14
