Retail Automotive Expert Discusses How to Execute The Zero Moment of Truth in the Dealership
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on…
News March 21Latest in: Marketing
Honda and Sprinkles Bake Up Sweet CR-V Marketing Program
TORRANCE, Calif. — American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to…
News March 21
Kantar Media Releases March Madness Advertising Trends Report
New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th,…
News March 21Mercedes Benz Issues Dealer Improvement Addenda
On the heels of the major changes made to the Mercedes-Benz Dealer Agreements last month, Mercedes-Benz is now…
News March 20vAuto’s RealDeal Enhances Sales Flexibility With Mobile Integration
OAK BROOK, IL – vAuto’s RealDeal is now available for dealership sales teams to use on Android phones,…
News March 15
Kia Motors’ “Kia Rio Windows Down” Playlist on Spotify Gains Momentum on Facebook
IRVINE, Calif. — In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a…
News March 14
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011
New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0…
News March 14
Toyota Debuts Integrated Marketing Campaign for All-New Prius c
TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA,…
News March 14Comcast Spotlight Manager Shares How the Right Advertising Message Drives the Right Return on Investment
Jim Dykstra, automotive sales manager at Comcast Spotlight, is sharing his expertise with automotive dealers and managers on how…
News March 14
Fiat Brand’s ‘House Arrest’ Exceeds 1 Million Views on Brand’s YouTube Channel
Auburn Hills, Mich. –In less than one week since its debut on the Fiat Brand’s YouTube channel, “House…
News March 14
