CarsDirect Executive Asks Why You’re Not Closing More Sales
Every sales operation is always looking for ways to improve their sales rates. But it’s hard to do…
News July 18Latest in: Marketing
Poof! Your Last Excuse Against Blogging Just Vanished
I suspect you’ve heard it’s a good idea to blog for your store. Your SEO guy is bugging…
News July 11
Analysis: Global Search Spending Grew 17% in Second Quarter
Quarterly Analysis Notes Increase in Keyword Pricing for the First Time since Q3 2011 SAN DIEGO – Covario,…
News July 11
Co-Founder and CEO of CarWoo! Explains The Seven Needs of Online Buyers
Today’s automotive buyers have very different needs from yesterday’s buyers. They’re more mobile and social than ever before,…
News July 11Social Shenanigans!
As I write this article the world of social advertising is in upheaval. General Motors, after considerable testing,…
News July 3
J.D. Power and Associates Reports: Auto Insurance Customer Satisfaction Reaches an All-Time High, Driven by Satisfaction with Policy Offerings
Customers Tolerate Rate Hikes When Notified in Advance and Given Options WESTLAKE VILLAGE, Calif. — Led primarily by…
News June 28Beware of the Gas Price Sales Spike: Economy Car Demand Historically a Short-term Phenomenon
It’s hard to pick up a newspaper or a magazine or visit an automotive web site and not…
News June 28Five Data Mining Tips for Securing Quality Trades, Selling More New Units and Retaining Customers
Whether the tight supply of quality pre-owns loosens up soon or not, dealers who learn to source their…
News June 27
comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”
Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on…
News June 21There’s Only One Constant in the Auto Industry: Change
When television icon Dick Clark passed away earlier this spring, there was a wave of nostalgia that swept…
News June 20
