Retail Automotive Expert Discusses How The Internet is Not the Primary Marketing Channel
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, will share with you a nine-month study done with over…
News August 22Latest in: Marketing
Owner of Team Velocity Marketing and General Manager at Red McCombs Ford Reveal How Red McCombs Ford Uses an Integrated Marketing Strategy to Increase Sales and Service Revenue
Using an integrated, targeted and digital marketing strategy to attract, sell, service and retain customers for less cost…
News August 22
Maritz Research Study Finds More than 1 in 10 Car Buyers Skip the Test Drive
Test drives are fundamental to car dealership operations, and from the customer’s point of view they are a…
News August 21Digital Marketing Arena – Three Critical Questions
My team and I recently concluded a large number of spend assessments, across many dealerships, in various cities,…
News August 21What does Sales Manager Mean?
Businesses that have a product line for sale have sales managers to manage their sales personnel. Motivated sales…
News August 16
Retail E-Commerce Spending Up 15% vs. Year Ago
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2012…
News August 1610 Essential Steps to Successful Facebook Ads
Let’s talk about the unique challenges today for dealers when it comes to social media. Many still believe…
News August 15
Study Shows Men Spend More Time and Money Car Shopping Than Women
CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when it…
News August 15The Art of Recruiting and Retaining Women in your Dealership, Part 3
Note: This is the final part of a three part series on a subject that needs more that…
News August 15
Study Shows Men Spend More Time and Money Car Shopping Than Women
CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when…
News August 15
