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DealerPoint: April 22-24, 2026

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Latest in: Marketing

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Video Marketing

Mastering Video Marketing for Car Dealerships

Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics…

News April 4
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Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing

As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a…

News March 18
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Driving the Future: How AI Is Transforming Auto Dealerships

Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak…

News March 13
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Are Dealerships Deceptive or Are They Just a By-Product of a Broken Technology Ecosystem?

Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC)…

News March 6
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YouTube Marketing: Turning Views into Leads for Dealerships

Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase…

News March 5
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How to Keep Your Dealership Ahead of the Competition in 2025

Competition has always been a significant challenge for dealerships, requiring more than just an impressive inventory to stay…

News February 17
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Road to EV Adoption: Why Timing Is Everything

As the saying goes, timing is everything. Those expecting U.S. electric vehicle adoption rates to accelerate as quickly…

News January 28
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AI Steering Through Change: How Dealerships Can Keep Up with Car Buyers

The car buying landscape is continually evolving, driven by changing consumer behaviors and technological advancements. Understanding these shifts…

News January 21
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How to Make a Free-Form Inventory Video

Not all vehicle inventory videos are created equal. Some dealerships knock it out of the park with videos…

News January 7
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3 Streaming Trends in Automotive: Considerations for 2025

If you’re planning to lounge on the sofa and binge your favorite show Friday night, what are you…

News January 6