Be Prepared: 4 Ways to Outthink Your Competitors
4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that…
News February 5Latest in: Marketing
6 Do’s & Don’ts of Dynamic Inventory Campaigns
It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of…
News February 4
Is it Decision Time, Teaching Time, or Leadership Time?
A lot of my clients tell me the “process” that they went through to make a decision to…
News February 3
The 4 Rules to Sales Success
Having been a Sales and Management Consultant in the auto business now for nearly three decades, I have…
News February 3
Survey Says… Surveys are a Valuable Automotive Marketing Tool!
Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email…
News February 3
Compliance and the “Digital” Social Media Dealer
I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for…
News January 31
How Transparency Will Improve the Lead Buying Process
Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can,…
News January 30
Convincing Your Boss to Invest in Social Media Marketing
Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front…
News January 29
Search Marketing: Know the Competition, Know Yourself
From Search Engine Journal: Search Marketing – Know the competition, know yourself. Sun Tzu says, “Know thy self,…
News January 29
Auto dealers try to get buyers into vehicles faster amid Web advances
Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One…
News January 29
