Are You Smarter Than a 5th Gen. Phone?
Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect…
News April 8Latest in: Marketing
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking…
News April 8
Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps?…
News April 8
Post Smarter: The Best Times to Use Social Platforms (Infographic)
The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social…
News April 8
8 Steps to Fix your Online Reputation
8 steps to fix your online reputation, according to Ragan.com. Sean McGinnis recently wrote an interesting post about…
News April 8Factors Affecting Blue Sky Multiples
Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan…
News April 8
Making the Conquest: Identifying and Converting Receptive Car Owners
As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it’s…
News April 8
3 Indicators To Make Market-Smart Used Vehicle Pricing Decisions
At a recent dealer group presentation, a used vehicle manager asked me an astute question: “Dale, how can…
News April 8
Embracing Discomfort in the Sales Process
When it comes to sales, embracing the uncomfortable aspects of the process is key. Top performers know this,…
News April 7
Is Your Dealership LOUD Enough to be Heard Online?
Focus on “share of voice” to turn demand into consistent conversions, sales. Did you meet your sales goal…
News April 7
