Why Auto Dealers Must Embrace Digital Marketing
You may have heard it time and again, but if you aren’t using digital in your marketing plans,…
News July 12Latest in: Marketing
Marketing Technology is More Than Just Vendors and Tools
I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a…
News July 12
How the Future of Advertising Is in Servicing the ‘Moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says…
News July 12
This Week in Social Media News: Week of July 11, 2016
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing…
News July 12
Social Media Manager Job Description: A Complete Guide
Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those!…
News July 11
The Value of Content in the Automotive Industry
You’re an expert in your space. Working in the automotive industry has afforded you the ability to be…
News July 11
What’s Old is New Again: Best Practices for Handling Customer Phone Calls
What’s in the pocket or purse of nearly every car buyer today? A smartphone. And what does that…
News July 11
Email Marketing: The Automation Equation
To automate or not to automate? That is the email marketing question. Time is finite, but words are…
News July 11
5 Secrets to Turn a Sales Team into Social Selling Ninjas
Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it's difficult for most…
News July 8
Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with email and a website on…
News July 8
