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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Latest in: Marketing

Digital Dealer Conference News

The Storytelling Approach to Digital Marketing

It’s one thing to be told that telling a great story to potential customers will increase sales. It’s…

News July 18
Digital Dealer Conference News

Why Your Dealership Website is a Leaky Bucket and How to Fix it Without Changing Website Providers

Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if…

News July 18
Main Featured

Want to Get a Competitive Advantage? Learn How to Fence!

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads…

News July 18

Hard Facts: How to Provide Value on Facebook [VIDEO]

By creating a Facebook group, you'll be able to nurture the database that you already have, as well…

News July 18
Digital Dealer Conference News

The Down & Dirty of Digital Retail

With vehicle shopping preferences changing at the speed of light, dealers are turning to digital retail in hopes…

News July 15

Start with the End in Mind [VIDEO]

Is your dealership creating videos just to have lots of videos? Every video should have a purpose. Tim…

News July 14

It’s Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results…

News July 13

SEM Costs on the Rise: How to Adapt

I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental…

News July 12

Why Auto Dealers Must Embrace Digital Marketing

You may have heard it time and again, but if you aren’t using digital in your marketing plans,…

News July 12

Marketing Technology is More Than Just Vendors and Tools

I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a…

News July 12