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Latest in: Marketing

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a…

News August 2

Report: More Auto Ad Dollars Going To Digital

Released Thursday, Borrell Associates' annual automotive advertising assessment finds that "dealers have begun an even stronger scale-back of…

News August 2

Nissan Sells a Car Exclusively via Twitter

Well, Nissan has gone and done it--or rather, one of its Spanish dealers has. The company's Antamotor dealership in…

News August 2
Digital Dealer Conference News

Video: The New Showroom

It’s no secret the world has changed in terms of how consumers are researching and buying cars today…

News August 1

The Benefits Of Being Social & Gaining Data

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself,…

News August 1

Be The Guide: How Smart Companies Approach Marketing Today

Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who…

News August 1

Hard Facts: How To Benefit From Pay-Per-Click [VIDEO]

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business,…

News August 1

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will…

News July 29
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Digital Wake Up Call: 3 Marketing Myths & How to Overcome Them

I always say the most successful marketers are the ones that look for problems and inefficiencies and implement…

News July 29
Digital Dealer Conference News

Lights, Camera, Action; Your Video Podcast is On!

This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet…

News July 28
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Valuation: Key for Dealership Sale Decisions in 2026

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Dealer News: Multi-Store Transactions and Chicago Expansion

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