Video Isn’t Only for Marketing
When it comes to video, most dealerships tend to think of it for purely sales department use, and…
News January 9Latest in: Marketing
Google Tax: Should You Turn off Branded Paid Search Keywords?
Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced…
News January 9
The 8 Essential Positions in a Winning Modern Marketing Team
Modern marketing engages today’s hyper-connected, omni-channel consumers. Building a winning team with the 8 essential positions, and developing…
News January 3
The Four Necessary Metrics to Measure Social Media ROI
Venturing out into the world of social media without the necessary metrics to measure results is similar to…
News December 28
Why Duplicate Leads are Your Best Leads
A lot of dealerships find duplicate leads annoying at best. They clog up your CRM, they make your…
News December 27
Video Pre-Roll Ads Drive Sales Lift
According to Google and Millward Brown “online video is the #1 ad format to discover and consider a…
News December 23
Hard Facts: How to Use YouTube Director [VIDEO]
So many times we talk about using video to communicate your message to your customers. But what’s the…
News December 23
The Best Time to React to a Downturn Is Before It Hits
Issues outside of your control can hamper even the most effective marketing initiatives. While it’s a frustrating dynamic,…
News December 23
Inflatable Gorillas or Videos?
Most dealers have spent many years in the car business. They know what it takes to sell cars.…
News December 22
Think Tank Tuesday : The 3 Biggest Challenges of Facebook Live [VIDEO]
What’s the “right” way to use Facebook Live? From analytics to getting more reach, Brad and Nicole have…
News December 20
