Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
News February 15Latest in: Marketing
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
News February 15
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus…
News February 14
Hard Facts: How to Use Snapcodes [VIDEO]
With the newest Snapchat update (Snapcodes), people can access content from your website. This could seriously change the…
News February 10
The Importance of View-Through Attribution [VIDEO]
Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
News February 9
ARE YOU IN THE DARK? The Dark Truth About Bot Traffic
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on…
News February 6
Hard Facts: How to Market with Pinterest [VIDEO]
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be…
News February 3
The Power of Public Relations!
It’s amazing to me how so many great car dealers leave so much on the table by not…
News February 1
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always…
News February 1
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
News February 1
