Witt’s Wise Words: BDC vs BFC
ELEAD1ONE partner Bill Wittenmyer explains the difference between a dealership having a Business Development Center versus a Business…
News August 14Latest in: Marketing
#FreebieFridays – Being the Most Obvious Choice
In this Freebie Friday quick tip for Automotive Dealers, ELEAD1ONE Partner Bill Wittenmyer talks about how to get…
News August 11
Facebook Wheels: The Ultimate Cyber Car Lot
Frankly speaking, when and if the selling of cars via social media gets real traction it will be…
News August 10
Interaction is Key: 5 Inventory Web Display Best Practices
(Part 2 of a 4-piece blog series on vehicle merchandising) Continuing this vehicle merchandising best-practices series, I would…
News August 10
Does Your BDC Leverage Lead Data to Increase Sales?
In the early days of internet lead departments, BDC representatives held the ultimate leverage: knowledge. Dealership websites presented…
News August 9
5 Tips to Getting Your Customers to Sing Your Praises Online
According to a study by The Nielsen Company, 74 percent of consumers turn to review sites to find…
News August 9
Clicks for Cars: How AI and Machine Learning are Revolutionizing Automotive Marketing
A recent article titled Is Your Dealership Taking Advantage of AI? in Dealer magazine asked the important question,…
News August 9
Transforming Your Digital Approach with Video: Insight from Google and Facebook
Who would you select if you had an opportunity to spend time with senior members of any company?…
News August 9
Wake Up and Smell the Change! What You Can Learn from Retail-Industry Leaders
When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This…
News August 8
Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has…
News August 8
