Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
News December 22Latest in: Marketing
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
News December 22
4 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according…
News December 21
Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?
In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which…
News December 20
The Challenge of Split Personalities in Consumers
For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who…
News December 20
The Allure of Cross-Monetization & Evolving Loyalty Rewards
Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their…
News December 19
Top 2018 Automotive Digital Marketing Trends You Need to Know
Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns…
News December 18
Hard Facts: Your List Size Matters
Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED…
News December 15
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The…
News December 15
You Need to Know How to Get the Most Out of Your Banner Ads
We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used…
News December 12
