Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
News January 26Latest in: Marketing
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways…
News January 26
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel…
News January 24
Video Testimonials For Less Than $100 In Gear
Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You…
News January 24
When NOT to be the Smartest Person in the Room
In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one…
News January 24
Content Marketing for Dealerships: From Clicks to Sales
Taking good care of your internet sales funnel separates the powerhouse dealerships that are dominating their regions from…
News January 23
5 Challenges Dealers Face in Growing Service Profits
To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving…
News January 22
Hard Facts: New Video Rollout Feature For Your Google My Business Page
This week let’s talk about a new roll out you’ll want to capitalize on and audit. Yes, one…
News January 19
The ADA Update is Almost Here: How Accessible is Your Site?
With an upcoming deadline for the American with Disabilities Act (ADA), let’s take just a few minutes and…
News January 19
Body Language is Important… Especially in Digital Marketing
Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really…
News January 19
