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Latest in: Marketing

average transaction price Car Dealers Car Dealerships electric vehicle incentives Kelley Blue Book luxury vehicles manufacturer's suggested retail price New-vehicle sales Rebecca Rydzewski Stephanie Valdez-Streaty
NADA June 2024 Sales

New-Vehicle Prices Down for Third Straight Month as Market Shifts Toward Buyers

On the heels of a report finding that car dealers are pessimistic about the current state of the…

News December 12
Auto Dealerships Event Marketing Glo3D.com Sean Toussi

7 Strategies for Car Dealers to Run Event Marketing

Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through…

News December 8
Car Dealers first-party cookies Safeguards law third-party cookies
eContracting Tim Yalich Wolters Kluwer

A Third of Dealers Still Lost Concerning Key Components of Safeguards Law Compliance

There has been plenty of chatter leading up to the new Safeguards law that went into effect earlier…

News November 15
Auto Sales Cadillac Chevrolet Cox Automotive Honda Motor Co. Lincoln Stellantis Toyota Motor Corp UAW United Auto Workers
JD Power New Vehicle Sales June 2024

Despite UAW Strike, October Auto Sales Surpass Previous Month Totals

By James Hickey Managing Editor, digitaldealer.com October new-vehicle sales in the U.S. continued to remain strong despite worries…

News November 10
Image by By Malambo C/peopleimages.com - stock.adobe.com

How Does Google Analytics 4 Impact Call Monitoring?

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what…

News September 28

5 Videos Every Auto Salesperson Needs to Make

In today’s digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance…

News September 7

From Bland to Brand: Leveraging Video Content to Catalyze Customer Connections and Drive Profit Center Growth

In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the…

News September 1

Unlock ASC Events in Google Analytics 4

We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website…

News August 21

How to Drive Success with Facebook Advertising for Car Dealerships

In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car…

News July 27

Oil is to an Engine, as AI is to EV

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine…

News July 27