Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its…
News January 15Latest in: Leadership
Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey
Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy…
News January 14
Witt’s Wise Words: Does Your Team Understand Your Goals?
VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team…
News January 14
Hard Facts: Tracking Website Visitors – How to Know Who’s on Your Website
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News January 13
How to Drive Sales with Predictive Analytics
Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of…
News January 13
5 Questions That Are Missing from Your F&I Customer Interviews
It is not what you know about your products that is most important, it is what you know…
News January 13
Increasing Service Business Through Convenience – A Tactical Approach
What do the success of service-based companies like Uber, Grubhub, or Airbnb tell us about today’s consumer? We…
News January 13
A Little Re-Tooling Can Get You Great Improved Results
A few years ago, I wrote an article titled, “It All Starts at the Top,” which generated a…
News January 13
Collision Shop Liability Is a Serious Issue for All – Read This!
Unless you have been living under a rock outside of your auto business, you’ve heard of the $30…
News January 13
Great Service Managers Follow a 4C Approach
Every time I ask service managers about the 4th C I get a blank stare. All service managers…
News January 13
