Building a Powerful Brand is Everyone’s Job
Author Joe Calloway described a “brand” well in his book Never by Chance: “A brand is defined as…
News March 1Latest in: Leadership
An Exclusive Interview with Brad Wise of Ferman Chevrolet Mazda
Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area…
News March 1
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger…
News March 1
Impression Share Bidding [VIDEO]
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
News March 1
If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a…
News February 27
Make It Happen or Watch It Happen – It’s a Choice
Most managers have made observations concerning important policies, procedures, and methods which at one time were put in…
News February 27
3 Metrics to Measure Automotive BDC Performance
Does your dealership use an external BDC for sales calls? Many managers like to keep control of their…
News February 27
NADA 2019 Recap
Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry…
News February 26
2019 Women’s Car Buying Report
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible…
News February 26
Four Reasons Why BDCs Fail and How to Improve Them NOW
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and…
News February 26
