Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery…
News August 7Latest in: Leadership
Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy…
News August 7
In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of…
News August 6
How Can Your Dealership Win Business from Recall Customers?
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company…
News August 2
To BDC or Not to BDC?
By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the…
News August 2
Best Practice for Hiring a Trainer for Your Dealership
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News August 2
Should You Send Holiday Cards?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News August 2
Take Control of Your Customer Experience by Breaking Down Your Data Silos
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is…
News August 1
Why Dealers Are Turning to Digital Wholesale
By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As…
News August 1
Change Your Words, Change Your Results
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research…
News July 31
