Building a Long-term Customer Relationship Utilizing the Fundamentals, Part 1
Creating a long-term relationship with each new and used vehicle buyer can be accomplished by utilizing inexpensive fundamentals!…
News August 1Latest in: Leadership
Digital Marketing Independence – Can Dealers do it all Themselves?
The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs),…
News August 1Asphalt, Octane and a Cross Pen
When I started in this business those were the only three things you needed to succeed: asphalt, octane…
News August 1Can you Pass a Compliance Audit?
The area code on the caller ID was the same area code where the week’s consulting engagement found…
News August 1Don’t Forget the Fixed Assets
A few times each year, I ask one of my law partners to prepare a guest article for…
News August 1Your Baggage Affects Everyone’s Journey!
Throughout life, it’s common for people to rush headlong towards a goal and then once they get there…
News July 14Sixty-five Leads a Month per ISM: The Selling Sweet Spot
Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month…
News July 4
Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
News July 1GET REAL, NOT MAD! Retention is based on your responses, not your reactions
There are three primary factors in staffing that will shape your business destiny. They are your levels of…
News July 1
