George Peters, BDC/e-Commerce Director, McGeorge Toyota Scion
Solid teamwork, innovative responsiveness to customers, constant process monitoring and tuning, extensive research and development, and old-fashioned long…
News December 1Latest in: Leadership
Building Trust Online is an Entire Dealership Effort
The J.D. Power Automotive Internet Roundtable held October 12, 2011 in Las Vegas hosted a panel discussion on…
News November 23Image Facilities — If You Build It, Will They Come?
Before the credit crisis, many dealers felt an investment in real estate was relatively riskless. Retail real estate…
News November 22The Days out of Service Dilemma
In several of my articles I have discussed the importance of compliance with warranty or “lemon laws” in…
News November 21Lead plus Show Equals Sale! How to ensure you dominate your market
Our market has changed. Are you prepared to set yourself apart from the masses? Is your website getting…
News November 16Maximize your Marketing in 2012!
As you close out 2011 and prepare for a much better 2012, make sure your advertising is working…
News November 15
In-warranty Vehicles Drop; Retailers Must Woo Out-of-Warranty Customers to Cushion the Blow
It’s no secret in the auto industry that profits on new vehicle sales have been nonexistent the past…
News November 10The Value of Selling with a Story
The two biggest obstacles used car sales persons face now – and have for decades – are credibility…
News November 10Learn From a Red Flags Success Story
I was working in a dealership’s conference room recently when a sales manager brought three “greenpeas” in for…
News November 8
Chad Baker, Partner and GSM, Marc Heitz Chevrolet
When Chad Baker and his business partners at Marc Heitz Chevrolet in Norman, OK erected their 81,000 sq.…
News October 31
