Pre-owned Portion of an Automotive Sales Meeting
The most vulnerable capital in a new car dealership today is tied up in the pre-owned department. The…
News August 12Latest in: Leadership
Do You Want to be a Sales Manager or a Sales Leader?
Sales manager to sales leader, according to Customer Think. How does someone in a management function in sales…
News August 7
VIP in Action Shows ‘Em You Care
Time after time as I speak to dealers, GMs, sales managers and fixed ops directors about customer relations,…
News August 5Save me time, too
We know that the majority of car buyers today walk into the showroom pretty well settled on what…
News August 2What is Web-Based Technology
As children we all played the game of “grapevine” where one person whispers a message to another, which…
News August 1Here We Grow Again
“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted…
News August 1Is It Really Worth the Effort To Work With Orphan Owners?
Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson…
News August 1Dissecting Two Different Types Of Used Vehicle Retailers
In my conversations and travels, I encounter two different types of dealers. The first group often struggles with…
News August 1
5 Marketing Metrics to Rule Them All
Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity,…
News August 1Building Relationships with Millennial Shoppers by Leveraging Online Tools
Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question…
News August 1
