Latest in: Leadership

Simply Useful Advice Can Drive Customers, Overhaul Marketing

At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths…

Why Are Customers So Defensive?

During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or…

The Art Of Wholesaling Used Vehicles In Today’s Market

Make no mistake, I’m a retail-first guy. I fundamentally believe that dealers should sell every vehicle they acquire…

Trading-In on the Success of Digital Retailing

In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies…

Get More Value From Your Website by Optimizing Your Lead Gen Tools

There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they…

What is Your Higher Purpose, Your Noble Mission?

Your service department exists for the primary purpose of making money. The way you accomplish this is: By…

13 Reasons You’re Not as Successful as You Should Be

3 Tips for Using Pinterest and Instagram to Build Strong Consumer Relationships

Tips for using Pinterest and Instagram to build strong consumer relationships, from MarketingProfs. Social media conversations are shifting…

The Role of the Internet in Used Car Sales

The role of the internet in used car sales, according to OnCar. It is only rational, that a…

Report Finds Instagram is the Consumer Engagement King

According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform…