PR lessons from Ron Burgundy
PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday,…
News December 19Latest in: Leadership
How to Effectively and Easily Connect with Each Customer and Online Lead
Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to…
News December 17
Motivating Prospective Successors
Many of you have kids in high school, college or who have just entered the workforce. As you…
News December 17
Sell Again Those You Just Sold
The basic assumption today is that a buyer won’t be back into the market for perhaps eight to…
News December 17
Marketing Like You Mean It
Marketing like you mean it, from Search Auto Parts. I know it is difficult with every snake-oil salesman…
News December 16
You Don’t Need F&I Training!
“Drown me! Roast me! Hang me! Do whatever you please,” said Brer Rabbit. “Only please, Brer Fox, please…
News December 13
Are Buyers Liars?
As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the…
News December 13Pre-owned is Finally Getting it’s Own Identity in 2014
Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”.…
News December 13
The Big 5 of your DMS – Report Writers
There was a time when price was the biggest decision factor in selecting a new DMS system. For…
News December 13
3 Ways Used Vehicle Best Practices Will Shape New Car Retailing
I’ve long believed that there is a key difference between new and used vehicle shoppers. The difference boils…
News December 13
