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Latest in: Leadership

Pushbutton Profit

Fumbling through your pockets or handbag to search for the right car key on a key ring is…

News January 2

Vendors, Vendors, Everywhere. How do I choose the right one?

There is no shortage of vendors ready to take your money…um, I mean provide you services to increase…

News January 2

Best Practices for Responsive Design

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept…

News January 2

The Heartbreak (and Loss) of Broken Promises

A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one…

News January 2

Who is Serving Who?

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself.…

News January 2

Buyer Budget Rescue is Goodwill Karma for Car Dealers

Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create…

News January 2

What Really Makes A Customer Defensive

Having been in the car business for over thirty years, I have often been amazed at how some…

News January 2

Our focus is on Pre-Owned Net profit in 2014

Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and…

News January 2

Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman

Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role…

News December 31

Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?

Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various…

News December 31