Survey Says… Surveys are a Valuable Automotive Marketing Tool!
Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email…
News February 3Latest in: Leadership
Selling with Confidence!
Selling is a transfer of emotion. If your advisors are knowledgeable, confident, and passionate about the services they…
News February 3
Interview with Dominic Papa, Owner of Papa’s Automotive Group
For 66 years, Papa’s dealerships have been a mainstay in Connecticut. Adding Dodge and Jeep in 1967, and…
News February 3
Four Operational Challenges for Dealers To Address In 2014
If I were to offer a two-word outlook for the coming year it would be, “cautiously optimistic.” Don’t…
News February 3
Would you Third Row Seating with your DMS?
A young couple is buying a new car. They have completed the negotiations and are about to sign…
News January 31
Compliance and the “Digital” Social Media Dealer
I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for…
News January 31
Whose Eyes are on Your F&I?
Eyes from several different viewpoints, not all of them legitimate, are watching your F&I processes carefully. Some are…
News January 31
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts…
News January 31
How Transparency Will Improve the Lead Buying Process
Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can,…
News January 30
Auto dealers try to get buyers into vehicles faster amid Web advances
Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One…
News January 29
