Two Traditional Management Practices That Undermine Used Vehicle Potential
I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine…
News March 4Latest in: Leadership
The Price is Right… Right?
How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen…
News March 4
Beyond Friends – Learning to Love Facebook (And Use It As a Force For Real Marketing Goodness)
If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping…
News March 4
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword…
News March 4
Trust Me: A Great Way to Build Customer Trust in Your Brand
This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How…
News March 3
A Pig Can Win More than One Blue Ribbon
Now that may be a hell of a comparison but if you stop and analyze it, it could…
News March 3
Stop the Trial Closes
In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers…
News March 3
Using “Options” to Change your Service Sales Success
I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and…
News March 3
At the Crossroads of Culture and Service Efficiency
Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set…
News March 3
Lessons Learned from the Fast Lube Industry
You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money!…
News March 3
