Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton…
News March 6Latest in: Leadership
The Dealership Profit Phoenix Has Risen
This year’s NADA was a great success! Reflecting on the 2014 convention, I could not help but think…
News March 4
Repossessing a Vehicle? Are you prepared?
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a…
News March 4
Leadership: For Better or Worse
Dr. Merlot, my sometimes brash alter ego, and I were finally having a long-awaited meeting with a client,…
News March 4
Two Traditional Management Practices That Undermine Used Vehicle Potential
I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine…
News March 4
The Price is Right… Right?
How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen…
News March 4
Beyond Friends – Learning to Love Facebook (And Use It As a Force For Real Marketing Goodness)
If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping…
News March 4
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword…
News March 4
Trust Me: A Great Way to Build Customer Trust in Your Brand
This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How…
News March 3
A Pig Can Win More than One Blue Ribbon
Now that may be a hell of a comparison but if you stop and analyze it, it could…
News March 3
