A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking…
News April 8Latest in: Leadership
Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps?…
News April 8
8 Steps to Fix your Online Reputation
8 steps to fix your online reputation, according to Ragan.com. Sean McGinnis recently wrote an interesting post about…
News April 8Factors Affecting Blue Sky Multiples
Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan…
News April 8
The Menace of the Service Department – Collections
Most franchised dealers are not in the business of debt collection; but it is an occupational hazard. Without…
News April 8
Making the Conquest: Identifying and Converting Receptive Car Owners
As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it’s…
News April 8
3 Indicators To Make Market-Smart Used Vehicle Pricing Decisions
At a recent dealer group presentation, a used vehicle manager asked me an astute question: “Dale, how can…
News April 8
The Nuts and Bolts of the Auto Dealer Bond Claim Process
If you are a licensed auto dealer, you’ve surely dealt with obtaining a surety bond as a requirement…
News April 8
Embracing Discomfort in the Sales Process
When it comes to sales, embracing the uncomfortable aspects of the process is key. Top performers know this,…
News April 7
It’s a Wild Ride – Creating Family Member Employment Policies
“OK, it’s time for a break,” I yelled over the deafening shouts of three sibling shareholders and their…
News April 7
