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Latest in: Leadership

repair shop, body shop, car work

Tell Your Story, Boost Your Shop Marketing

Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop,…

News April 21

Get ‘Em While They’re Hot – The Power of ZMOT

The New Ways to Be There When They’re Ready to Shop Consumers have changed the way they make…

News April 9

Unleashing the New Power of Micro-Location Technology

Bring the Power of Real-Time Customer Tracking to Your Dealership Floor We’ve had GPS technology for a while…

News April 9

9 Ways to Become a Better Leader

9 ways to become a better leader, according to Entrepreneur. Encourage employees to disagree with you. Companies get…

News April 9

Are You Smarter Than a 5th Gen. Phone?

Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect…

News April 8

A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy

A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking…

News April 8

Build Customer Loyalty With Rewards and Other Tactics That Motivate

Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps?…

News April 8

8 Steps to Fix your Online Reputation

8 steps to fix your online reputation, according to Ragan.com.  Sean McGinnis recently wrote an interesting post about…

News April 8

Factors Affecting Blue Sky Multiples

Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan…

News April 8

The Menace of the Service Department – Collections

Most franchised dealers are not in the business of debt collection; but it is an occupational hazard. Without…

News April 8