Sell the Inspection, Sell the Results
I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the…
News May 30Latest in: Leadership
Why Silence is Golden
There are many elements of the retail automotive business that have become central to the car buying experience.…
News May 30
Dealerships Targeted by Illegal Workforce
Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership.…
News May 30
Today’s Buy/Sell Market: Nothing But Blue Skies
Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic…
News May 30
The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a…
News May 29
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions…
News May 29
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social…
News May 29
Digital Marketing: DIY or Expert Help
Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do…
News May 29
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine…
News May 29
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates…
News May 29
